The Apple TV app on Android TV now not permits leases, purchases, or subscriptions

Apple has abruptly eliminated the choice to hire or purchase films by way of its Apple TV app on Android TV gadgets. It additionally impacts gadgets working Google TV, such because the 2020 Chromecast and up to date TVs from Sony, TCL and others. as famous by flatpanelsHD And 9to5Mac, the earlier means to hire or purchase content material immediately has been eliminated. And ledge has discovered that on-device Apple TV Plus subscriptions are now not allowed.

As a substitute, there’s now a “Find out how to” button that directs individuals to leases, purchases, and Apple TV Plus subscriptions to Apple merchandise “or different streaming gadgets.” These adjustments will not be but seen on Apple’s Android TV help web page, which nonetheless lists direct transactions as supported. Nvidia Protect house owners first began noticing rental and buy disadvantages a couple of days in the past.

On-device Apple TV Plus subscriptions are now not there.
Photograph by Chris Welch/The Verge

The app’s prime navigation panel has outmoded the earlier “Motion pictures” and “TV Reveals” sections (or in some circumstances the “Retailer”), leaving solely Watch Now, Apple TV Plus, and Library. All the identical film and TV present listings nonetheless exist and are searchable. However on any title you drag, there’s now solely a “How To” button and an “Add to Subsequent” possibility.

The Apple TV app first started making its approach to choose Android TV gadgets in late 2020 and have become broadly out there on the platform final June. Lower than a yr later, Apple is now rolling out direct rents, purchases, and subscriptions—leaving the app to function a portal for content material you pay for elsewhere. “Not all gadgets help on-device transactions, so you might not have the ability to purchase, hire, or subscribe to exhibits or channels immediately,” Apple says on its web site.

With the Android TV app, you possibly can nonetheless entry your current library and any films and exhibits you have purchased/rented on some other system. And that is a great factor as a result of Apple usually gives higher-bitrate streams than some competing leisure providers.

ledge has reached out to each Apple and Google for touch upon the scenario. It is suspected this can be a case the place Apple now not desires Google to chop these particular person in-app purchases. Platform charges are a subject of controversy that Apple itself is all too accustomed to. The Apple TV app on Amazon’s Hearth TV platform has by no means allowed film leases or purchases for comparable causes. What has bothered individuals about this case is that Apple initially supplied all this performance and has now modified its thoughts.

After this variation, you continue to have the choice to hire or purchase the Apple TV app on Roku gadgets, good TVs from Samsung and LG, Xbox and PlayStation gaming consoles, and naturally, Apple’s personal merchandise.

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