Sony’s share of sensible TV purchases elevated in 2021, whereas the highest three manufacturers Samsung, LG and Vizio cooled

New Shopper Insights Dashboard tracks adoption, purchases and demand throughout the most typical client electronics merchandise

Dallas, April 20, 2022 /PRNewswire/ — Forward of NAB subsequent week, Parks Associates Broadcasts Its Newest Replace Shopper Insights Dashboard, an ongoing service that tracks the adoption of client digital units and companies by its quarterly surveys of 10,000 US Web properties. of the agency client electronics dashboardRevealed biennially, reveals that among the many high 5 manufacturers, Sony confirmed a transparent improve amongst sensible TVs bought or acquired prior to now six months in comparison with 2020, pushing the model behind Vizio and Q3. Reached the highest three for reported purchases in 2021.

“Samsung continues to cleared the path in sensible TV adoption, and it at the moment contains greater than 1 / 4 of all customers’ main sensible TVs within the US,” it stated. Paul Erikson, director, analysis, Park Associates. “Whereas smart-TV adoption is at an all-time excessive, short-term saturation and conservatism could also be in impact whereas client smart-TV purchases settle after a dramatic improve in 2020. Sony nonetheless managed to develop in purchases – The highest three manufacturers – regardless of the slowdown for conventional – that may very well be associated to the primary mover launch of the brand new Google TV Bravia mannequin in 2021.”

Rising consumption of leisure has pushed continued excessive shopping for intent for related leisure units. Survey knowledge from Parks Associates confirms that sensible TVs have turn into not solely essentially the most adopted streaming video gadget, but additionally essentially the most most popular for video consumption. The agency studies the adoption of key CE units from its quarterly survey work of 10,000 Web properties:

  • 56% personal a sensible TV
  • 73% have a house community router
  • 39% personal a gaming console
  • 57% personal a desktop pc

Sensible TVs, together with sensible audio system/shows and desktop PCs, skilled development through the pandemic because of a rise within the perceived worth of customers of those units. Sensible TVs and sensible audio system/shows have proven stability in sustaining development and are anticipated to see improved adoption within the coming years.

“It’s noteworthy that the general development in all classes since 2017 has seen a really gradual decline in general utilization,” Eriksson stated. “Sensible TVs have turn into crucial media centerpiece for the house, and their prominence supplies the business with many integration alternatives for the sensible residence and related well being ecosystem.”

Parks Associates is attending NAB subsequent week and can host the way forward for the video session “OTT Brainstorming: Advertising and marketing and Retention Methods” Could 5, The Way forward for Video session will look at the function of sensible TVs in consumption and subscription in addition to viewers engagement methods for video companies, together with executives from Bitmovin, Firstlight Media, Metrological and NBCUniversal.

For extra details about occasions or analysis at Parks Associates, contact [email protected], To request knowledge or an interview, please contact Rosie Ulpino [email protected]972.996.0233.

About Park Associates

Parks Associates, a female-owned and female-led internationally acknowledged market analysis and consulting firm, focuses on rising know-how options serving the patron and small to medium enterprise (SMB) markets. Your 35. celebratingth Within the 12 months 2021, Parks Associates is a accomplice for firms navigating the altering client know-how panorama by data-driven market insights, complete client and business intelligence, customized advertising companies and govt networking experiences and conferences.

The corporate’s experience consists of residence automation, management techniques and safety, digital media and platforms, leisure and gaming, residence networks, Web and video companies, related well being and unbiased dwelling options, cellular purposes and companies, assist companies, client electronics and power administration. Huh. Answer.

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