Apple plans to launch a low-cost Apple TV this yr

In line with a current rumor, Apple is planning to launch a brand new, low-cost Apple TV later this yr.

Respected analyst Ming-Chi Kuo not too long ago mentioned that Apple plans to launch a brand new model of ‘Apple TV’ as early because the second half of 2022. The brand new ‘Apple TV’ will reportedly have a greater value construction, suggesting that the system could also be priced decrease to be able to be extra aggressive with different streaming media gamers like Google’s Chromecast, Amazon’s Hearth TV and Roku gadgets.

Info It was first mentioned in 2018 that Apple was engaged on a low-cost TV dongle system as a extra inexpensive various to the Apple TV, which begins at $149. The venture was spearheaded by Tim Twerdahl, an Apple video and audio advertising govt, who argued {that a} low-cost TV system could be an effective way for customers to entry Apple TV+ based mostly on his expertise overseeing comparable initiatives at Netflix and Amazon. will make it extra inexpensive.

A later report from final yr claimed that Twerdahl was dismissed by Greg Joswiak and Phil Schiller, insisting that Apple needed to pay for premium merchandise due to the potential to break its popularity for reasonable, Making low-margin gadgets was not supposed to start out, which means Twerdahl’s low-cost TV system venture was reportedly deserted. Apple apparently determined that creating apps for Apple TV+ on different platforms reminiscent of gadgets from Samsung, Roku, Amazon, Sony and Microsoft could be an acceptable middle-ground resolution, following earlier discussions amongst executives together with Eddie Q. was aligned with considerations. , that ‌Apple TV+‌ will must be accessible on a variety of gadgets, together with non-Apple ones.

Kuo’s rumor could counsel that the low-cost Apple TV venture is not useless. Launched in April 2021, the present Apple TV 4K mannequin prices $179 with 32GB of storage and $199 with 64GB of storage, whereas the earlier era Apple TV HD with 32GB of storage is on the market for $149. By comparability, the Chromecast and Roku Streaming Stick can be found for below $50, and lots of different choices can be found for below $100. Apple TV+ is already accessible on platforms like Hearth TV and Roku, however a extra competitively priced Apple TV mannequin might spur gross sales and assist appeal to extra clients to the streaming service, which is analogous to Netflix and Disney. Competes with the likes of +.

Each the second era (2010) and third era (2012) fashions of the Apple TV had been priced at $99 at launch, and Apple ultimately lowered the worth of the third era mannequin to $69, so there’s a choice for sub-$ 100 Apple TV.

The second-generation Apple TV 4K was the primary new Apple TV era in three-and-a-half years when it was launched final April, bringing main new options together with a brand new Siri distant, a quicker A12 Bionic chip, HDMI 2.1, and Wi-Fi She was Fi 6. It is not but clear what encompasses a new mannequin would possibly provide, however in the long term Apple is believed to be rethinking its TV product line and dealing on a mixed Apple TV and HomePod system. Is.

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