[15 Years of TV Leadership] ^ Samsung TV – A Legacy of Innovation – Samsung Newsroom India


From black and white to paint, from analog to digital and digital to Sensible TV – Samsung Electronics has been round for all-important historic moments within the evolution of tv. Over time, Samsung has established itself as a world tv chief by making use of progressive applied sciences and being a step forward in figuring out international life-style tendencies.

And Samsung’s innovation hasn’t slowed down in 2021. Even within the unprecedented period of the worldwide pandemic, the corporate has registered a revenue-based TV market share of 31.9%.1 in 2020. This was the very best determine ever recorded by the corporate, and means Samsung has retained its primary place within the international TV market at quantity 15.th consecutive years. On this two-part collection, Samsung Newsroom will discover the legacy of Samsung TVs, which have lengthy been pioneers within the area.

historical past of excellence

Samsung launched its preliminary ‘world’s first’ tv in 1998 with the launch of its 55-inch projection TV. The corporate’s early safety of this title was partly because of serving to lead the worldwide transition from analog to digital tv.

Samsung additional modified the sport by releasing its personal LCD TVs within the early 2000s. Round this time the corporate efficiently popularized wall-mountable LCD TVs, ushering within the golden age of LCD TVs. Samsung additionally launched a 46-inch (116 cm) LCD TV – the biggest within the trade on the time – and consequently modified the outlook of an trade that had not centered on large-screen TVs till then. The 46-inch LCD TV, which value over US$13,000 on the time, was extensively welcomed and helped propel the LCD TV’s success.

Samsung’s Bordeaux LCD TV naturally portrays the tone of a tremendous wine

The Bordeaux LCD TV, launched by Samsung in 2006, is one other instance that exhibits how innovation-based, out-of-the-box considering has modified the face of the sector without end. Builders started to query the long-term viability of thick, cumbersome, vacuum-tube-based televisions and as a substitute started to dream of TVs that had been light-weight and aesthetically refined. Bordeaux TV was the end result, with gross sales exceeding a million within the first six months of its launch. The Bordeaux TV had a speaker that was shifted downwards from either side of the TV, and highlighted its sophistication with a pink coloration and curved edges. Aside from the launch of Bordeaux TV, 2006 was the primary time within the firm’s historical past that Samsung was within the first place within the international tv market. The corporate has continued to carry that place for 15 consecutive years, and holds it to at the present time.

Dedication to realizing the most effective definition ever seen

With an purpose to offer the most effective expertise to its tv customers, Samsung has maintained a deep dedication to enhancing picture decision. In a time of ever-changing life-style patterns and ever-increasing pool of content material, true technological innovation stays a major driving drive in relation to sustaining the TV trade’s high spot.

Samsung’s LED TV, which attracted consideration for its progressive, built-in applied sciences

At CES 2009, Samsung ushered within the LED TV period. The corporate’s LED TVs use gentle emitting diodes (LEDs), that are semiconductor-based gentle sources that emit gentle when present flows by way of them to appreciate very clear picture decision. Almost 50 engineers labored for almost two years to utterly redesign all the TV’s parts, acquiring over 3,000 patents as they labored to appreciate the potential of LED TV expertise. The end result can be to distinguish itself by creating a brand new area for the tv trade.

Samsung’s QLED TVs first unveiled at CES 2017

Samsung’s QLED TV, which achieved one hundred pc coloration quantity for the primary time within the trade, is one other product that has reached the top of display expertise. In 2017, Samsung launched this subsequent era tv, which was primarily based on quantum dot (QLED) expertise. TVs take quantum dot expertise to new heights with advances in gentle effectivity, stability and a wider coloration spectrum. Presently, Samsung emphasised that it will set a brand new benchmark for the worldwide TV market in keeping with its slogan, ‘The subsequent innovation in TV’.

Samsung revealed its 2021 Neo QLED, an entire new show expertise, throughout its First Look occasion forward of CES 2021. Neo QLED relies on Quantum Mini LED expertise, which has 1/40 LEDs.th The peak and peak of a conventional LED is exactly managed by Samsung’s personal Quantum Matrix expertise and the Neo Quantum Processor, a strong image processor with superior capabilities. Thus, Samsung, which stays a step forward when it comes to introducing the show expertise of the long run, continues to steer the worldwide TV phase, additional cementing its distinctive place available in the market.

Reflecting the tastes of customers – the start of the ‘Period of Sensible’

After main the worldwide TV marketplace for 15 consecutive years, Samsung’s improvements have reworked the life-style and day by day routine of customers. As increasingly more customers gained the power to decide on the content material they needed to observe, Samsung launched the Samsung TV App Retailer in 2010. Notably, the app supplied a wide range of prime quality native content material for various international locations, serving to to broaden the viewers. Cadence By creating apps primarily based on every area’s viewing preferences and enhancing content material corresponding to sports activities, films and cooking, Samsung has helped make the viewing expertise extra pleasant and additional cements its management.

Samsung has additionally been introducing its Samsung TV Plus2 Service because the begin of the service in 2015. Samsung TV Plus is the corporate’s free good TV video service, offering immediate entry to information, sports activities, leisure and extra. The service has now been expanded to 12 international locations, offering entry to over 60 million Samsung Sensible TVs.

Samsung, which has all the time been on the fore of the pack in making our societies good, permits customers to decide on what they wish to devour and tailor its choices to their style. Because it continues to display the ability of content material, Samsung plans to additional broaden its good TV experiences by rising the variety of international locations the place it could actually supply its providers, in addition to broadcasting firms from all over the world. and strengthen its collaboration with content material suppliers.

1 January 2021 knowledge launched by market analysis agency Omdia

2 Samsung TV Plus is at the moment out there in choose areas together with the US, Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria, Korea, Australia and Brazil. Service availability might differ by area and product.



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